FIFA World Cup 26TM Brand and TriondaTM Waited for Over 20 Years to Take the Field

    The Trionda^TM and FIFA World Cup 26^TM full visual identity system were created over 20 years ago, when Messi was a promissing starting football player yet and FIFA still held World Cup every two years.

    FIFA World Cup 26^TM visual identity was designed taking into account it would take place in three different countries; United States, Canada and México, hence the focus on type, with a full visual identity system, an alphabet and its application.

    FIFA^TM logo redesign dates from the same period, as FIFA signature would be included bellow FIFA World Cup 26^TM brand. FIFA^TM logo should be simple yet memorable and it took years until they fully adopt it without a complentary drawing. 

    Adidas was said to be negociating with FIFA and entering sports apparel, which resulted in an alternate brand signature for their more dynamic line.

    Trionda^TM design was concerned about reducing surface friction while also paying hommage to the three countries hosting the World Cup 26^TM. Brazuca^TM and others ball designs derived from studies for reaching Trionda^TM's final shape.